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12 rules for optimizing for search engines

How to get more visitors to your site with engines research.

1) Keep a former field, but ...

Because a new field may save some time to appear in the results of search engines, including Google, it is     better keep an old field rather than creating a new Eventually you can get a domain not renewed, it is listed on search engines, see on list expired domains.

But for the French, it is advisable to use a TLD ie an extension, which is commensurate with the language of the site, so in ". com" Sometimes this is equivalent to having two points higher PageRank!

The keywords in the domain name can improve the position the results of search engines. But it must be separated by a hyphen to be identified. This is why the site expertsexchange.com had to change its name to experts-exchange.com!

2) Think of the visitors, not robots (search)

Improving content based on what visitors expect and not on search engines. The search engine spiders strive to follow their behavior and give you a better position based on their assessment of what you offer to visitors, so do not follow your own robots!

3) The title is important

Inside the head section, the <title> gives the title of the page is taken up by search engines. A  <H1> tag can also be used to that. The title gives much information to search engines. Do not leave your page with a "Untitled" generated by the publisher and avoid a neutral sentence like "Home" or too short as "The car ", but rather a sentence of fifty characters that best describes your page in expressing his interest.

4) Remember, no keywords

• The number of occurrences of a keyword in a page is not important when it is used at least two or three times.
• But the variety of keywords used in your text is important and their location must be relevant.
• The proximity of keywords within Page is a factor that it is selected.
• Being the only one to use a word, you are sure arrived in first position of search results (On this word). Better than a PageRank of 10/10!
• The main page should contain all the particular keywords related about the site in general, while every other page will all keywords related to the topic of the page.
• Are you saying that the list of keywords that are in the meta-tag "Keywords" is to be transferred to titles and subtitles (Tags h1, h2 ...) within the page.
• Sites Test Keyword tell you what research are most often made for a given keyword and then what really searching the Internet.

5) Be a detective

This task is rather tedious. Create a list of     groups of keywords that match what your page offers. Start searching for each of the three major engines: Google, Msn, Yahoo. See what pages come header and before your own. Visit them and ask what they are better than yours. You can also create an account at Google to have access  tools for webmasters. You'll get an analysis: what is a typed mostly in the search field to arrive at your site.

6) Do not place a barrier on the path of robot

There are complications through which the robots move not: the links in JavaScript, the actions of forms.
All pages must be accessible by at least one link Conventional (href).
The pages in flash that slow loading and contain little or no text will not be indexed.
The webmaster tools will tell you the pages inaccessible to the robot.